The Heart of MOR: A Note From Our Founder
Hi, my name is Yatti, and I’m the founder of Mor.
Having lived across different countries, I’ve seen how culture can travel with you—through the holidays you celebrate, the food you share, and the way you make people feel at home.
Growing up, our South Asian traditions gave me such a deep sense of warmth and connection. And when I became a mom, I began thinking even more about the traditions I wanted to pass on to my children.
Right before my firstborn’s second birthday, I created the first Diwali Countdown Calendar—a way to build excitement and make each day of Diwali feel special yet educational.
That idea became Mor.
Today, Mor thoughtfully creates and curates pieces that celebrate our heritage while fitting beautifully into the way we live today. From meaningful gifts, elevated packaging, and cards that reflect the richness of our celebrations, every detail is intentional. I believe gifting should feel just as special for the person giving it as it does for the person receiving it. Mor is about celebrating where we came from, sharing it with people we love, and carrying those traditions forward wherever in the world we call home.
The Symbolism of Our Logo
Our logo is more than just a visual identity; it's a reflection of the values and traditions that inspire us. Each element is carefully chosen to represent the essence of our brand and the stories we aim to tell.
But what truly defines us goes beyond aesthetics and products. At the heart of our brand is a commitment to quality, community, and cultural heritage. We're dedicated to supporting artisans, preserving traditions, and fostering connections that enrich lives.
Peacock: symbolizing beauty, grace, and cultural pride
Fountain: representing abundance and continuity
Florals: Embracing new beginnings and the vibrance of celebrations
Arch: inspired by Mughal architecture, honoring the rich craftsmanship of India